RedZone Technologies, an IT and cybersecurity company, required a branding refresh to address outdated visuals and inconsistent branding across platforms. They aimed to increase brand recognition, strengthen their online presence, and improve user experience.
The existing branding lacked cohesion, with conflicting opinions on design direction. Legacy elements needed updating, while outdated graphics and assets had to be removed for a more streamlined and modern look.
The main objectives was to create a modern and professional brand identity, enhance user engagement, and establish a cohesive visual language across all platforms. They also sought to craft marketing materials that would boost brand awareness.