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Holmes Avenue
Baptist Church

Branding Identity

Holmes Avenue Baptist Church has been a cornerstone of the North Charleston community for over 75 years. When they approached me about a brand refresh, their goal was clear: they wanted to connect with a younger demographic while still honoring their deep roots in the Southern Baptist tradition. They also wanted to strengthen their online presence and make their digital platforms more user-friendly to reflect their evolving values and mission.

The challenge was finding the right balance—keeping the elements that long-time members cherished while introducing a fresh, modern look to resonate with a new audience. Their existing branding lacked consistency and impact, so we focused on creating something cohesive and visually engaging.

The project included a full brand identity refresh, a website overhaul, and updated marketing materials to enhance brand awareness and user engagement. It wasn’t just about the visuals, though. It was about telling the story of who Holmes Avenue is today while respecting where they’ve been—a modern, welcoming identity that feels as authentic as their mission.

DESIGN PROCESS

This project is an ongoing collaboration, and it’s been a great experience working closely with them so far. I started with in-depth research into the church’s history, competition, and industry trends, followed by interviews and workshops with their pastors to fully understand their vision. From there, I created wireframes and prototypes for their website, focusing on intuitive and accessible design. We’re currently refining the details, testing ideas, and making adjustments based on feedback to ensure the final result truly reflects their mission and serves their community well.

SOLUTIONS

The new branding brought in fresh greens and browns to give everything a natural, welcoming feel. I reworked the website layout to make it easier to navigate and focused on user-friendly design. We also added vibrant photography to bring energy to their marketing and created a full set of materials—from brochures to social media graphics—that tied everything together.

RESULTS

The updated visuals have already made an impact—Facebook traffic and engagement are up, and the new color palette got great feedback from church members for its welcoming vibe. I’ve been taking bi-weekly photos to highlight the church’s community life, which they’re using across different platforms to show their story. The website’s new structure has also made things easier to navigate, especially for younger audiences.

CLIENT FEEDBCK

The project hit all the goals and even went beyond what the client expected. They loved how I balanced the modern updates with their traditional values. They’ve already seen great results and are excited to keep collaborating on future projects.

Women after god

Branding Identity

Holmes Avenue Baptist Church has been a cornerstone of the North Charleston community for over 75 years. When they approached me about a brand refresh, their goal was clear: they wanted to connect with a younger demographic while still honoring their deep roots in the Southern Baptist tradition. They also wanted to strengthen their online presence and make their digital platforms more user-friendly to reflect their evolving values and mission.

The challenge was finding the right balance—keeping the elements that long-time members cherished while introducing a fresh, modern look to resonate with a new audience. Their existing branding lacked consistency and impact, so we focused on creating something cohesive and visually engaging.

The project included a full brand identity refresh, a website overhaul, and updated marketing materials to enhance brand awareness and user engagement. It wasn’t just about the visuals, though. It was about telling the story of who Holmes Avenue is today while respecting where they’ve been—a modern, welcoming identity that feels as authentic as their mission.

Promises + Customers + For LIfe

"Delivering on Promises... Customers for Life"

DESIGN PROCESS

The process began with in-depth industry research and client interviews, followed by creating and testing wireframes. Iterations were refined based on client feedback, leading to a final, polished design.

SOLUTIONS

Key deliverables included a new logo, an updated color palette, modern typography, and a comprehensive style guide. We also designed versatile templates and marketing materials, from tri-fold brochures to social media assets, ensuring consistent brand usage.

RESULTS

The refreshed brand improved customer perception, while the updated visuals led to increased engagement on social media. RedZone Technologies now has a cohesive, professional brand identity that sets them apart in a competitive market.

Client feedback

The project was a success, meeting all goals. The client appreciated our attention to detail and adaptability throughout the design process, resulting in a branding transformation that aligns with their mission and values.

brotherhood

Branding Identity

Holmes Avenue Baptist Church has been a cornerstone of the North Charleston community for over 75 years. When they approached me about a brand refresh, their goal was clear: they wanted to connect with a younger demographic while still honoring their deep roots in the Southern Baptist tradition. They also wanted to strengthen their online presence and make their digital platforms more user-friendly to reflect their evolving values and mission.

The challenge was finding the right balance—keeping the elements that long-time members cherished while introducing a fresh, modern look to resonate with a new audience. Their existing branding lacked consistency and impact, so we focused on creating something cohesive and visually engaging.

The project included a full brand identity refresh, a website overhaul, and updated marketing materials to enhance brand awareness and user engagement. It wasn’t just about the visuals, though. It was about telling the story of who Holmes Avenue is today while respecting where they’ve been—a modern, welcoming identity that feels as authentic as their mission.

Promises + Customers + For LIfe

"Delivering on Promises... Customers for Life"

DESIGN PROCESS

The process began with in-depth industry research and client interviews, followed by creating and testing wireframes. Iterations were refined based on client feedback, leading to a final, polished design.

SOLUTIONS

Key deliverables included a new logo, an updated color palette, modern typography, and a comprehensive style guide. We also designed versatile templates and marketing materials, from tri-fold brochures to social media assets, ensuring consistent brand usage.

RESULTS

The refreshed brand improved customer perception, while the updated visuals led to increased engagement on social media. RedZone Technologies now has a cohesive, professional brand identity that sets them apart in a competitive market.

Client feedback

The project was a success, meeting all goals. The client appreciated our attention to detail and adaptability throughout the design process, resulting in a branding transformation that aligns with their mission and values.

2023 Easter Series

Sermon Branding

Holmes Avenue Baptist Church has been a cornerstone of the North Charleston community for over 75 years. When they approached me about a brand refresh, their goal was clear: they wanted to connect with a younger demographic while still honoring their deep roots in the Southern Baptist tradition. They also wanted to strengthen their online presence and make their digital platforms more user-friendly to reflect their evolving values and mission.

The challenge was finding the right balance—keeping the elements that long-time members cherished while introducing a fresh, modern look to resonate with a new audience. Their existing branding lacked consistency and impact, so we focused on creating something cohesive and visually engaging.

The project included a full brand identity refresh, a website overhaul, and updated marketing materials to enhance brand awareness and user engagement. It wasn’t just about the visuals, though. It was about telling the story of who Holmes Avenue is today while respecting where they’ve been—a modern, welcoming identity that feels as authentic as their mission.

Promises + Customers + For LIfe

"Delivering on Promises... Customers for Life"

DESIGN PROCESS

The process began with in-depth industry research and client interviews, followed by creating and testing wireframes. Iterations were refined based on client feedback, leading to a final, polished design.

SOLUTIONS

Key deliverables included a new logo, an updated color palette, modern typography, and a comprehensive style guide. We also designed versatile templates and marketing materials, from tri-fold brochures to social media assets, ensuring consistent brand usage.

RESULTS

The refreshed brand improved customer perception, while the updated visuals led to increased engagement on social media. RedZone Technologies now has a cohesive, professional brand identity that sets them apart in a competitive market.

Client feedback

The project was a success, meeting all goals. The client appreciated our attention to detail and adaptability throughout the design process, resulting in a branding transformation that aligns with their mission and values.

2021 Christmas Series

Sermon Branding

Holmes Avenue Baptist Church has been a cornerstone of the North Charleston community for over 75 years. When they approached me about a brand refresh, their goal was clear: they wanted to connect with a younger demographic while still honoring their deep roots in the Southern Baptist tradition. They also wanted to strengthen their online presence and make their digital platforms more user-friendly to reflect their evolving values and mission.

The challenge was finding the right balance—keeping the elements that long-time members cherished while introducing a fresh, modern look to resonate with a new audience. Their existing branding lacked consistency and impact, so we focused on creating something cohesive and visually engaging.

The project included a full brand identity refresh, a website overhaul, and updated marketing materials to enhance brand awareness and user engagement. It wasn’t just about the visuals, though. It was about telling the story of who Holmes Avenue is today while respecting where they’ve been—a modern, welcoming identity that feels as authentic as their mission.

Promises + Customers + For LIfe

"Delivering on Promises... Customers for Life"

DESIGN PROCESS

The process began with in-depth industry research and client interviews, followed by creating and testing wireframes. Iterations were refined based on client feedback, leading to a final, polished design.

SOLUTIONS

Key deliverables included a new logo, an updated color palette, modern typography, and a comprehensive style guide. We also designed versatile templates and marketing materials, from tri-fold brochures to social media assets, ensuring consistent brand usage.

RESULTS

The refreshed brand improved customer perception, while the updated visuals led to increased engagement on social media. RedZone Technologies now has a cohesive, professional brand identity that sets them apart in a competitive market.

Client feedback

The project was a success, meeting all goals. The client appreciated our attention to detail and adaptability throughout the design process, resulting in a branding transformation that aligns with their mission and values.
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Name

Holmes Avenue

Holmes Avenue

Women After God

Brotherhood

2023 Easter Series

2021 Christmas Series

Crews Home Improvement

Crews Home Improvement

Freelance

Freelance

RedZone Holdings

RedZone Holdings

RedZone Technologies

RedZone Protects

RedZone 10x

Personal Projects

RedZone 10x

Personal Projects

RedZone 10x

Buc$ense

Buc$ense

College Projects

Buc$ense

Personal Photography

Buc$ense

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