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Buc$ense
Branding Identity
Buc$ense is a groundbreaking financial literacy initiative, from the Department of Academic Technology and Grants under the Title III Grant, designed for Charleston Southern University. Buc$ense was built to empower prospective students, current students, alumni and parents to make sound financial decisions, marking a significant strike in the university’s commitment to financial literacy.
Federally Trademarked Logo:
DESIGN PROCESS
The process began with in-depth industry research and client interviews, followed by creating and testing wireframes. Iterations were refined based on client feedback, leading to a final, polished design.
SOLUTIONS
Key deliverables included a new logo, an updated color palette, modern typography, and a comprehensive style guide. We also designed versatile templates and marketing materials, from tri-fold brochures to social media assets, ensuring consistent brand usage.
RESULTS
The refreshed brand improved customer perception, while the updated visuals led to increased engagement on social media. RedZone Technologies now has a cohesive, professional brand identity that sets them apart in a competitive market.
Client feedback
The project was a success, meeting all goals. The client appreciated our attention to detail and adaptability throughout the design process, resulting in a branding transformation that aligns with their mission and values.
